Custom Short Links – Your Name, Your Link
Create branded short URLs like shortlink.pk/yourname or shortlink.pk/sale. Free custom short links with click tracking and WhatsApp share.
When you shorten a link with most tools, you get a random string—something like shortlink.pk/x7Kp2m. That works, but it’s not memorable and it doesn’t say anything about you or your content. Custom short links solve that: you choose the path so your link looks like shortlink.pk/yourname, shortlink.pk/black-friday, or shortlink.pk/product-launch. They’re easier to remember, easier to say out loud, and they look more professional when you share them in emails, on WhatsApp, or in print. Shortlink.pk lets you create custom short links for free. You pick the alias (letters, numbers, and hyphens), and as long as it’s not already taken, that’s your short URL. Registered users get custom links that don’t expire, so you can use them in long-term campaigns and materials.
Why bother with custom short links? First, branding. A link that includes your name or campaign name reinforces who you are and what the link is for. Second, trust. Random character strings can look like spam or phishing; a clear, readable path like shortlink.pk/contact or shortlink.pk/order-form looks legitimate. Third, consistency. If you always use shortlink.pk/yourbrand for your main page, people learn to recognize it. You can change where it points later (e.g. from a landing page to a new campaign) without changing the short link itself. Fourth, offline use. When you put a short link on a business card, poster, or product, a custom link is something you can say and type: “Visit shortlink.pk/shop” is easier than “Visit shortlink dot pk slash x seven K p two m.”
Creating a custom short link with Shortlink.pk is straightforward. When you shorten a URL, you’ll see an optional field for “Custom name” or “Alias”. Enter the slug you want (e.g. summer-sale, my-portfolio, or your brand name). The system checks that it’s available and that it meets the rules (typically 3–30 characters, letters, numbers, hyphens). If it’s free, your short link becomes shortlink.pk/your-chosen-name. From there you get the same features as any other short link: QR code, one-click share to WhatsApp, and click tracking. So custom short links aren’t a separate product—they’re the same shortening and tracking tool with a name you choose instead of a random one.
Best Practices for Custom Short Links
Keep custom short links short and readable. Avoid long strings of numbers or hard-to-spell words. Use hyphens to separate words (e.g. black-friday-sale) so the link is scannable. If you’re building a brand, consider reserving a few aliases early—your brand name, “contact”, “shop”, “blog”—so they’re yours before someone else takes them. Don’t use spaces or special characters; stick to letters, numbers, and hyphens as the shortener allows.
Use different custom short links for different campaigns or channels. That way you can compare performance: shortlink.pk/email-sale vs shortlink.pk/whatsapp-sale tells you which channel drove more clicks. You can also update the destination of a custom link later if you need to point it to a new page without changing the link you’ve already shared. For permanent links (e.g. on business cards), choose a stable alias and keep the destination updated as your site or offer changes.
Custom Short Links vs Random Short Links
Random short links (e.g. shortlink.pk/aB3xY9) are fine when you need something fast and don’t care about the exact URL. They’re unique, they work, and they’re quick to generate. Custom short links take one extra step—you have to think of a name and check availability—but they pay off when you share the link repeatedly, use it in print, or want it to reflect your brand. For one-off shares, random is okay; for anything you’ll reuse or put in front of many people, custom is worth it.
Shortlink.pk supports both. You can leave the custom name field blank and get a random link, or you can fill it in and get a custom short link. Same tracking, same QR code, same WhatsApp share—the only difference is the path. So you’re not choosing between two products; you’re choosing whether to personalize the link or not. Many users start with random links to try the tool and then create custom short links once they’re ready to use it seriously.
Use Cases for Custom Short Links
Business cards & bios
Use shortlink.pk/yourname or shortlink.pk/linkedin so people can type or remember your link.
Campaigns & promotions
shortlink.pk/sale, shortlink.pk/launch. One link per campaign, easy to track and share.
Resources & forms
shortlink.pk/contact, shortlink.pk/order. Clear, professional links for support and sales.
Print & QR
Custom link behind a QR code. Same short URL on flyers and menus; change destination anytime.
Screenshots: Create Custom Short Links
Add a custom name when shortening to get a branded short URL like shortlink.pk/yourname.
Create Your Custom Short Link Now
Free. Choose your own short link name. No signup required to try.
Create custom short link